AN OVERVIEW OF CONTENT PRODUCTION PROCESSES IN DIGITAL MEDIA

Abstract

The content production process in digital media, unlike the traditional media understanding, has a new understanding in which the user and the broadcaster are intertwined. The ability to shape content with a prosumer approach is seen as an effective structure in producing content individually and collectively. While the content production process with an individual understanding takes place through social networks, professional content production is widely carried out through digital broadcasting platforms. This multi-layered structure of content production on digital media offers different values ​​for the audience or users. The new broadcaster identities involved in the creation processes of the content find their counterparts in the profiles that adopt these identities, pointing to two aspects of the content shaped with the user. In this process, the content changes according to the characteristics of the producer, and while it is handled with the definitions of Influencer, phenomenon, blogger in social networks in terms of influence, it takes place in digital platforms as an alternative to traditional media. Within the scope of this study, the production, transfer and consumption practices of the content in the digital media were tried to be analyzed by considering the content production process in the digital media. With this analysis, different strategies in the content production process were revealed.