A RESEARCH ANALYSIS ON INTERACTIVE BROADCASTING IN SPORTS PROGRAMS ON YOUTUBE: A REVIEW ON VOLE AND TARDİNİ BÜFE

Abstract

After the thematic broadcasting began to gain importance in television, the number of sports programs increased gradually. As a result, sports programs began to appear on most channels in traditional television. The audience could follow these broadcasts in a passive state. With the introduction of the Internet into our lives, new mass media have emerged. Social media platforms have also been established with the growth of technological infrastructures. As a result of the increase in the number of users on these social media platforms, people have started to communicate with each other more easily. As a result of all these technological developments, interest-oriented publishing has emerged in digital media. With the increase in the use of YouTube, sports channels and sports programs have started to appear in digital media. With the increase in interactive broadcasting today, social media platforms such as Twitter and Instagram have emerged. In the sports programs that emerged with all these developments, the viewers are no longer passive. In sports programs broadcast on digital media, viewers can participate in the program with interactive broadcasting. In this research, it has been examined how an interactive environment is created with the audience in Vole and Tardini Büfe programs, which are sports programs broadcast on digital media. Case Analysis Method was used in the study. In-depth situation analysis was made in the Vole and Tardini Büfe programs, which were put forward with this analysis method. This study, it is aimed to reveal how the interactive broadcasting forms used in the two programs mentioned are provided. As a result of the study, it has been revealed that the audience is indirectly involved in the sports programs on YouTube. The basis of the programs broadcast on digital media is the understanding of interactive broadcasting.