COMMERCIAL ADS PRERARED FOR THE COVID-19 OUTBREAK A REVIEW ON

Abstract

Currently, crises have started to come to the median at frequent intervals and to affect the entire world. These crises affected both members of society and firms. Companies have started to change their communication patterns and advertising in order to quickly overcome the impact of the crisis and ensure the continuity of consumption. One of these crises that has changed has been the covid-19 epidemic, which appeared in China as of January 2020 and affected the entire world. With the epidemic, people's daily routines and forms of consumption have changed. In addition, commercial companies have started to publish ads that they associate with the epidemic in order to maintain consumption, remind themselves of the consumer audience and increase their prestige by ensuring the continuity of production. How commercial firms advertise to influence consumer audiences by changing their advertising strategies and communication methods in the covid-19 epidemic is a problem of the study. Commercial firms to reveal changing patterns of communication with the crisis rhetoric and discourse analysis method was used to study the main purpose of this Covid-19 epidemic and identify the main idea is to reveal the changing discourses in commercial ads. Commercial companies are examined and analyzed as a result of this work posted on YouTube where their ads commercial commercial firms can change their forms of communication and rhetoric of the crisis, the crisis of the social messages in the ads they bagdastirdik rhetoric associates deliveries of products and services in this way, both services have turned the crisis into an opportunity both to fulfill their social responsibilities, it has been determined that's being promoted.